Real estate/Pruksa Holding

Pruksa invests 4.4 billion baht to expand business this year

Editorial staff

Pruksa Holding expects its total revenue to reach 18.8 billion baht this year with 7 new property projects and three new operational excellences.

Pattama Piyamaneeporn, Deputy Group Chief Executive Officer of Pruksa Holding Public Company Limited, said that the company will continue advancing its 'Reshaping Portfolio' strategy, focusing on three core pillars: ‘Assets-Optimized, Capital-Efficient, Well Living-Focused.’

These pillars aim to enhance asset utilization efficiency, sharpen its investment portfolio to maintain financial flexibility, and strengthen its brand advantage by systematically integrating its residential and healthcare businesses.

Under “Assets—Optimized, Recurring—Built," the company is proactively advancing initiatives to increase the proportion of recurring income through the effective management of its land portfolio valued at over 12.8 billion baht.

This strategy focuses on transforming assets into sustainable revenue streams through residential project development and new rental-based income models, including healthcare-related properties, apartments, hybrid residences, and warehouse developments. At the same time, the company has established a roadmap to accelerate project development and ownership transfers, targeting the completion of a total of 22 projects. This initiative is designed to enhance cost management efficiency while systematically reducing inventory carrying costs.

Under the “Capital-Efficient, Growth-Enabled” dimension, the company places top priority on liquidity and cash flow management. The Pruksa Group is accelerating debt repayment, targeting a reduction of its net gearing ratio to below 0.3 times by the end of 2026. This will be pursued alongside the expansion of credit facilities and the procurement of project financing at lower costs to enhance liquidity and reduce financial costs to below 3.5%.

Meanwhile, under the final strategic dimension, “Well Living-Focused, Brand-Strengthened,” the company continues to expand new project development in the mid-to-upper segment while concretely integrating wellness concepts into residential living.

She said the Pruksa Group plans to spend 4.4 billion baht to support its business expansion. Of the total, 1.5 billion baht will be used for land acquisition & asset utilization, and the remaining 2.9 billion baht will be used for core business expansion, including hospitals, warehouses, and commercial properties.

Dhira Thongwilai, Chief Executive Officer of Pruksa Real Estate Company Limited, said that the company plans to launch a total of 7 new projects this year with a total value of 8.2 billion baht.

Highlight projects include The Reserve Villa Sukhumvit 89/1, a luxury development priced from 50 million baht and above; The Palm Courtyard Bangna KM.8, featuring a new home design concept that integrates a “courtyard” to harmoniously connect indoor living spaces with nature; and The Palm Vibhavadi 64, offering three-story single-detached and semi-detached homes in a modern tropical style, limited to only 19 families, with land sizes ranging from 42.1 to 66.2 square wah.

In addition, the company plans to launch its first condominium designed specifically for pet parents at Chapter One Ratchada 19.

For healthcare business, Nipat Kulabkaw, M.D., CEO of ViMUT Hospital Holding Company Limited, added that ViMUT Group has set a revenue target of 2.6 billion baht in 2026, up 16% from the previous year. It will reach the target by three key strategic pillars, including building on the success of expanded core medical services of ViMut-Phaholyothin in the past year and further developing gastrointestinal and liver care, as well as neurology and brain services, alongside comprehensive women’s healthcare campaigns covering both health and aesthetic wellness.

Meanwhile, ViMUT-Theptarin Hospital will focus on lifestyle centers promoting preventive healthcare, trauma services, and gastrointestinal and liver centers. The group also plans to expand its customer base through insurance channels, corporate clients, expatriates residing in Thailand, and strengthened patient referral networks. Third, Operational Strategy: The group will elevate operations toward international standards through operational excellence by enhancing patient experience to be more convenient and efficient via telemedicine, digital systems, and redesigned workflows that reduce redundant processes.

In 2026, the group set a total revenue target of 18.8 billion baht. Of the total, 15 billion baht is from the real estate business, 2.6 billion baht from the healthcare business, and the remainder from others.