Hospitality/CG Capital

CG Capital partners with IHG to introduce InterContinental Residences Bangkok Asoke

Editorial staff

CG Capital Advisory Limited (CG Capital) has partnered with IHG Hotels & Resorts (IHG) to unveil InterContinental Residences Bangkok Asoke, hospitality-branded residence project valued at 5.5 billion baht in the heart of Sukhumvit.

CG Capital is Thailand’s leading private equity fund from Central Group specializing in premium real estate and hospitality investment, while IHG is one of the world’s leading hotel companies.

The project aligns with the growth momentum of Thailand’s high-end property market, projected to expand by 3.4% annually through 2029, while further cementing CG Capital’s pivotal role in shaping Bangkok into a true world-class city.

Confidence in Bangkok’s Potential

Phoom Chirathivat, managing partner and co-head of CG Capital,0 said: “We have strong confidence in Bangkok’s continued rise as a global city—driven by investment, lifestyle, and quality of life. We are proud to partner with IHG on the launch of InterContinental Residences Bangkok Asoke, the first freehold hospitality-branded residences in Sukhumvit. This partnership perfectly embodies our strategic vision of creating World-Class Products for World-Class Citizens.

Valued at 5.5 billion baht, InterContinental Residences Bangkok Asoke started its development by the middle of this year on the plot of 1.2 rais on Sukhumvit 16. It aims to attract both Thai residents who favor the Sukhumvit area and international buyers from all over the world.

‘’InterContinental Residences Bangkok Asoke, is CG second capital flagship project after being successful of The Standard Residences, Phuket Bang Tao last year. We believe Bangkok and Phuket both hold immense potential for global buyers or residents seeking a second home in Asia. Compared to major cities such as New York, London, Tokyo, Hong Kong, and Singapore, Thailand still offers its world-class quality, service, and location. Through this collaboration, IHG’s hospitality excellence will be seamlessly translated into an elevated residential experience,” Phoom said.

A Prime Address with Long-Term Potential

Strategically located on Sukhumvit 16 in the vibrant Asoke district—Bangkok’s key business, lifestyle, and transport hub—the project sits amid one of the city’s most desirable neighborhoods. Land prices in this area have reached nearly 3 million baht per square wah, while Bangkok’s overall rental index recently rose by 9%, underscoring its exclusivity and appeal.

With only 88 exclusive freehold residences ranging from 139 to 547 square metres, the price is from 40.8 million baht to 200 million baht. The project will host its VIP sales event on 16 November 2025.

The 32-storey building crafted under the concept of “Timeless Design, Future Ready Comfort’’. Residents will enjoy an array of five-star hotel-standard amenities, including a 25-meter saltwater swimming pool, fully equipped fitness center, yoga and pilates studio, hot & cold plunge pools, private lounge, co-working space, meeting room, game room, art studio, and residents’ lounge, complemented by 24-hour concierge services under the renowned InterContinental brand standards—delivering an exceptional living experience every day. The project is scheduled for completion in June 2029.

Currently, CG Capital is developing 7 new branded residences and hotels. Of the total, five projects will be hotel, of which the total 4 will be in Phuket and the remaining 1 will be in Samui Island. All hotels will be opened within the next three years with total 1,000 keys. Two more projects will be added in the future, bringing total to reach 9 projects with total project valued at 25 billion baht.

Global hospitality meets modern residential living

Alexandra Yao, vice president of global branded residences at IHG Hotels & Resorts, said: “InterContinental manages over 230 hotels in 70 countries. We are delighted to bring this legacy to Thailand’s residential market and introduce the first standalone InterContinental branded residences globally with InterContinental Residences Bangkok Asoke.”

Market outlook of branded residences

Artitaya Kasemlawan, head of residential sales - project at CBRE Thailand, added that Asia Pacific (APAC) is emerging as a key hub for branded residences. When combining completed projects and those in the pipeline, the region accounts for a 23% market share—on par with North America.

Thailand leads APAC in the number of branded residences and ranks among the world’s Top 10 cities with the highest concentration of such projects, with Phuket at No. 5 and Bangkok at No. 7. This aligns with CG Capital’s strategy, which positions Bangkok and Phuket as world-class cities attracting global residents thanks to their livability, cost of living, infrastructure, diversity and future potential as medical hubs.

In the first half of 2025, branded residences in Bangkok represent just 1% of the city’s prime residential supply, with only nine projects under 5-star hotel brands. Of these, just three offer freehold ownership, boasting an impressive 93% sales rate—a clear indicator of strong demand in the luxury segment.

The market continues to grow, particularly for branded residences. InterContinental Residences Bangkok Asoke stands out as the first hotel-branded residence on Sukhumvit Road, strategically located near the Asoke-Sukhumvit intersection, connecting BTS Asok and MRT Sukhumvit stations.

Surrounded by upscale amenities—luxury malls, fine dining, five-star hotels, Grade A office towers, and international schools—the project also offers easy access to Benjakitti Park, which links to Lumpini Park.

Beyond its prime location, the development’s freehold status meets buyers’ needs for both personal use and long-term asset transfer. InterContinental Residences Bangkok Asoke enters the market at the perfect time, amid rapid growth in this segment,” Artitaya said.