Retail/Central Pattana

CPN unveils 21 billion baht mega project “The Central Phaholyothin” in Q4 next year.

Editorial staff

SET-listed property and retail developer Central Pattana Plc, creates Thailand’s new retail landmark in northern Bangkok with the opening of The Central Phaholyothin in Q4 next year.

“The Central Phaholyothin” is developing on a 49-rai site with a total GBA of 457,409 square meters, nearly the size of CentralWorld.

The project is the second among a total of five mega projects to be developed under its five-year plans. The remaining three megaprojects are in Rama 9, Siam Square, opposite MBK, and the Ploenchit district.

Chanavat Uahwatanasakul, president of Retail and Development for Central Pattana Plc.

Chanavat Uahwatanasakul, president of Retail and Development for Central Pattana Plc., said that for 45 years, Central Pattana has taken pride in developing world-class projects that become catalysts for urban upliftment and economic progress nationwide. Beginning with Central Ladprao—Thailand’s first mixed-use development—and many more, all projects help transform the country’s retail landscape and evolve Thailand’s retail to be second to none in the global league.

CPN chose to develop “The Central Phaholyothin” project because the Ladprao–Phaholyothin district has grown exponentially; therefore, The Central Phaholyothin will unlock the full potential of the area and elevate it into Bangkok’s next CBD.

Dr Nattakit Tangpoonsinthana, chief marketing officer for Central Pattana Plc.

Dr Nattakit Tangpoonsinthana, chief marketing officer for Central Pattana Plc., said, “Our developments have pioneered and transformed city districts into Bangkok’s key landmarks. Through each mega project, we remain committed to creating developments that fulfill every dimension of urban life—building Bangkok into one of the world’s cities with the best quality of life. We continue to invest in flagship-level projects that redefine districts, shaping new cultural hubs & business districts, comparable to leading global metropolises such as New York, London, Seoul, and Tokyo.”

CPN is confident in the Central Phaholyothin because of three strategic strengths.

They include location power. The Central Phaholyothin is situated at the intersection of Vibhavadi Rangsit Road and Phaholyothin Road; the site sees around 337,000 vehicles per day, while the MRT Blue Line and BTS Green Line carry 15,600 and 35,100 daily passengers, respectively.

After opening, visitor traffic is expected to rise by another 30%. The area also connects directly to Don Mueang International Airport, which currently handles about 30 million passengers per year and is undergoing expansion under the government’s master plan—drawing both Thai and international visitors into the Ladprao–Phaholyothin zone.

In addition, The Central Phaholyothin will act as a powerful growth magnet, accelerating the area’s rise into Bangkok’s new center for business and lifestyle. The district’s catchment area exceeds 2.5 million people.

Central Pattana’s data shows that local Wealth Segment purchasing power is 2.3 times higher than Bangkok’s average; sales per GLA outperform other city malls by 45%, and visitor frequency is 2.19 times higher than the Bangkok average.

Moreover, a destination designed for all generations—embracing the urban sport community, immersive art destinations, experiential discovery zones, and family entertainment—will serve as a collective social ground for diverse lifestyles. The 6,700 sq.m. Convention Hall will accommodate international concerts and multicultural events on a global scale.

Isareit Chirathivat, Head of Leasing—Fashion & Luxury for Central Pattana Plc.

Isareit Chirathivat, Head of Leasing—Fashion & Luxury for Central Pattana Plc., said, “The Central Phaholyothin offers outstanding potential for both Thai and international flagship brands to showcase their full identity. Designed as a ‘flagship-reimagined destination,’ it sets a new standard for retail excellence in Bangkok’s northern corridor.

"Phaholyothin is experiencing rapid expansion and evolving into a commercial & business district with three key dynamics. Phaholyothin is rising with potential on par with Ratchaprasong: a strategic location ideal for world-class development based on transit-oriented development—anchored by major BTS, MRT, and arterial roads, seamlessly connecting life, work, and mobility. It is surrounded by mid- to high-end residences, offices, hotels, and educational institutions," he said

It will comprise various anchors of flagship brands. As CentralWorld stands as the “Flagship Landmark” of Ratchaprasong, The Central Phaholyothin will become “The Landmark of Northern Bangkok,” driving the district’s future growth.

High Growth Comparable to Bangkok’s Central CBD

According to recent data, the Phaholyothin corridor ranks among Thailand’s Top 10 most expensive locations (2025) with an appraised land value of 1.9 million baht per sq.wah, growing 5% annually—outpacing Ploenchit, Chidlom, Sukhumvit, Silom, and Sathorn—underscoring its robust development potential.

Strong Affluent Catchment

Residential developments continue to expand in the area. Currently, 472 residential projects surround the site—over 50% in the upper segment. Office developments are also shifting northward, especially along the Phaholyothin–Vibhavadi corridor, bringing a substantial workforce base. There are 52 office buildings nearby, including 15 Grade A offices, reflecting the area’s strong positioning as Bangkok’s future workplace hub.

The quality neighborhood also features 51 leading schools (six international schools), nine universities, and 41 hotels, underscoring its premium quality of life.

Juthatham Chirathivat, Head of Business Development for Central Pattana Plc., said, “The Central Phaholyothin will be more than a shopping center—it will be a curated community for new-generation urbanites and multi-generation families. The interior concept, ‘The Central Playlist,’ is inspired by Bangkok’s diversity—like shuffling a playlist filled with discovery and delight. We are collaborating with world-class designers and leading local designers to bring this vision to life.”

The project features an indoor–outdoor seamless journey with highlights such as Central Stage, connecting international food on the upper floor with street food below; Market Hall, a dynamic zone hosting pop-up food events; Waterfall Courtyard, a green oasis featuring an Edible Garden under the From Farm to Table concept; Fashion Playlist, from curated fashion houses to street remixes showcasing new-age sports fashion; Weekender Playlist, reflecting lifestyle diversity; and Creative Playlist, with a new concept to enrich family living for the next generation. The landscape design, inspired by the idea of a ‘hug,’ evokes warmth and a sense of closeness to nature.

“The Central Phaholyothin will rise on a prime location at the intersection of Vibhavadi-Rangsit and Phaholyothin Roads, seamlessly connected to both the MRT Blue Line and BTS Green Line, establishing a new phenomenon as ‘The Landmark of Northern Bangkok,’” she said.