MICE/MEGA SHOW-Bangkok

ComAsia will launch its 2026 MEGA SHOW-Bangkok during July 15-17 

Editorial staff

ComAsia Limited, the Hong Kong-based professional trade exhibition and event management company, launched its kick-off ceremony to countdown to the 2026 MEGA SHOW-Bangkok.

The countdown to the 2026 MEGA SHOW-Bangkok officially begins on Sept 9 with a kick-off ceremony at the Queen Sirikit National Convention Center (QSNCC), the venue for next year’s exhibition.

Scheduled for July 15 to 17, 2026, the show will be held at this state-of-the-art venue in central Bangkok, offering modern facilities and superior accessibility.

Peter Cheung, ComAsia’s director, said that Mega Show has enjoyed continuous success for over 30 years in Hong Kong and is internationally recognized.

“Bangkok is considered the hub of Southeast Asia with high potential, convenient transportation connections, and a market with more growth opportunities than other countries. Therefore, we decided to expand Mega Show to Thailand, and next year will mark the 5th edition held here,’’Mr Cheung said.

This year’s kick-off ceremony received substantial support from key industry organizations and associations, including the Office of Small and Medium Enterprises Promotion, Thailand Textile Institute (THTI), along with prominent trade associations such as the Thai Lifestyle Products Federation, Thai Housewares Trade Association, Thai Gifts Premiums & Decorative Association, Home Decorative Design and Lifestyle Products Trade Association, Thai Toy And Children Product Trade Association, Thai Stationeries and Office Supplies Association, and the Northern Handicrafts Producers and Exporters Association.

Peter Cheung, director of ComAsia Limited

These organizations, representing diverse industries, have been instrumental in driving Thailand’s trade sector growth. Their collective backing underscores confidence in the 2026 MEGA SHOW-Bangkok as a vital platform for connecting Thai SMEs with global markets.

This collaboration reflects a shared vision of fostering innovation, expanding trade opportunities, and positioning Thailand as a leading hub for international business.

The firm is honored to have the continued support of the Office of Small and Medium Enterprise Promotion and Thailand Textile Institute (THTI), building on our past collaboration under the BDS program. This partnership empowers Thai SMEs to compete globally and access international markets while exhibitors can benefit from financial support through participating trade associations, reducing costs and fostering greater trade opportunities.

A landmark event for Bangkok’s economy

Mr Cheung adds that as one of the most influential trade fairs in Asia, MEGA SHOW-Bangkok attracts buyers and exhibitors from across the globe, bringing a significant influx of business visitors to Bangkok. The event generates substantial economic benefits for the city while reinforcing its reputation as a hub for international trade.

Dr. Chanchai Sirikasemlert, Executive Director, Thailand Textile Institute

The show attracts high attendance of buyers from Asia and the Middle East, further amplifying its global reach and impact. With thousands of business matching meetings and negotiations taking place during the exhibition, it drives economic growth and creates a ripple effect of positive impact on Thailand’s business environment.

He adds that MEGA SHOW-Bangkok is more than just an exhibition; it is an annual milestone for the industry and a critical engine for economic and trade development in Thailand. The event continues to provide a seamless platform for connecting global buyers with Thai suppliers, fostering deep regional and international collaboration.

Bangkok, the host city, has been crowned the most livable city for Gen Z in Time Out magazine’s annual global city rankings. Thailand is a vibrant hub for cuisine, culture, and nightlife. Beyond lifestyle, it’s emerging as Southeast Asia’s leading IT and data center hub, thanks to its strategic location, reliable infrastructure, and the Eastern Economic Corridor (EEC), which attracts global tech investments.

Bangkok, Thailand, stands out as the prime meeting place for sourcing and business due to its extensive international connectivity by air, surpassing neighboring countries with over 120 direct flight routes to key markets.

With its growing digital economy and appeal in tourism, creative industries, and entertainment, Thailand present immense market potential and opportunities for growth in Asia.

‘’We continue to launch MEGA SHOW in Thailand next year because we would like to create another sourcing hub for lifestyle products,’’ he said

Jiraboon Wittayasingh, Secretary-General of the Thai Lifestyle Products Association

Jiraboon Wittayasingh, secretary-general of the Thai Lifestyle Products Association, said that President Thrump’s policy on tariffs and trade restriction has sent a huge impact on China as the world’s biggest sourcing hub of lifestyle products. Joining Mega Show 2026 is an opportunity for Thailand’s SMEs to meet global buyers, who shift their sourcing to Thailand, and capture business opportunities.

Mr Cheung said that the 2025 MEGA SHOW-Bangkok, was held in July this year, achieved remarkable results, with over 1,200 booths representing exhibitors from 17 countries and regions.

The exhibition showcased a wide array of product categories, including housewares, gifts, stationary, consumer electronics, lighting, home appliances, hardware, and gardening supplies.

Over 15,000 of professional buyers from 73 countries and regions attended, facilitating numerous business negotiations and reinforcing the show’s position as a key trade platform in ASEAN.

MEGA SHOW-Bangkok stands out as the largest group of international exhibitors of B2B consumer product exhibitions in ASEAN, attracting a diverse and robust exhibitor base that drives regional trade excellence.